Who we are
Mintify is more than just a financial comparison website. We’re building a powerful, AI-enabled financial control centre for your money.
Our platform will offer free access to educational content, intelligent tools, expert reviews, a community and personalised membership designed to demystify financial decisions and support consumers in achieving their goals.
By integrating optional bank-grade KYC and AML onboarding, we will enable prequalified users to open financial products in minutes, transforming slow, disjointed sign-up processes into seamless embedded journeys.
As AI reshapes how people search and decide, Mintify will sit at the heart of the value chain, bridging understanding and action. With open APIs, customers will be able to manage all their accounts from one place, giving them real financial control.
Our Mission
We’re building products and services with a purpose that goes far beyond profit, challenging the financial status quo and putting transparency, ethics, and integrity ahead of economics, partnerships, or vested interests. Our ambition is to become the most trusted financial platform in the UK, a place where people make confident, informed decisions across a wide range of financial products.
We simplify complex financial topics and empower individuals and small businesses to make non-advised decisions they can rely on, tailored to their unique goals and needs.
We design digital products that solve real problems through world class user experience, combining utility, speed, and simplicity to deliver real outcomes for users. Alongside this, we craft and distribute high value content across every format and platform: social, web, video, audio, long form, and short form. We are storytellers, designers, analysts, and writers who create content and experiences that travel fast and make an impact.
Our Values
Consumer First
We commit to building an ongoing, rich and detailed understanding of UK consumers and their evolving needs. Customer centricity is at our core and all activity flows from here.
Value above all else
We design, build and release a continuous flow of value with absolute dedication to our audience and their financial well-being.
Ambitious
Thinking small is a self-fulfilling prophecy. We create and communicate a bold vision and direction that inspires energy, purpose and action towards meaningful goals, no matter how distant they may seem.
Outcomes over outputs
Delivery is always linked back to the outcome we’re trying to achieve on behalf of our audience. Delivering a “thing” but not achieving a target outcome, holds little value.
Data over opinions
While we value opinions, expertise and intuition, we value the data above all else. We publish only research-backed, data-rich content, free from inherant bias or conflict of interest.
Trust and integrity
We hold ourselves accountable for doing the right thing, even when that activity comes at the expense of our own immediate needs, aligning all action with our ethics and vision.
Accessibility
The value we build and publish is for everyone in the UK. Our products, tools, resources and services are inclusive by design.
Inclusion and diversity
We aim to include and represent the full, diverse population of the UK in our content and through our technology solutions.